A business-minded look at digital and social media in sports
Listen to episode 269 of the Digital and Social Media Sports podcast, in which Neil chatted with Dan Gadd, SVP of Growth for the Atlanta Dream WNBA team.
101 minute duration. Listen on Apple, Spotify and YouTube
Posted by Neil Horowitz Follow me on Twitter @njh287 Check out my LinkedIn articles
Listen to episode 268 of the Digital and Social Media Sports podcast, a best of, featuring parts of conversations with:
Listen below or on Apple, Spotify and Stitcher.
110 minute duration. Listen on Apple, Spotify or Stitcher.
Posted by Neil Horowitz Follow me on Twitter @njh287 Connect on LinkedIn
It’s a tough time for the media business. You may have heard. Headlines of layoffs and closures or consolidations in the greater media industry appear way too often. Amidst the ebbs and flows of news and media brands over the years, Awful Announcing has continued on, serving a sports media and business niche, even as competition for attention and the whims of social platforms change the game.
I recently interviewed Ben Koo, CEO, Editor-in-Chief, and primary owner of Awful Announcing and its sister site The Comeback. I often hone in on a theme or two in podcast interviews in these posts, but Koo covered so many interesting topics, let’s touch on a handful of big subjects:
Social media was a boon in the early days, a significant source of referral traffic (I’m old enough to remember going to ESPN.com and browsing for the best stories to read). Then the platforms realized the best way to drive revenue was to keep users on their sites or apps as much as possible. The trend has only gotten worse for publishers and now some algorithms even penalize posts with outbound links.
For sites like Awful Announcing, each algorithm tweak and drop in referral traffic can have a meaningful effect on their business. Koo and his team have to figure out how to balance feeding the platforms with content that’ll drive engagement while still giving fans a reason to click through to the site.
“We’re trying to do more in video,” he said. “We’re trying to be smarter about headlines where we get people interested, but we don’t give away the full story; we’re putting out the most interesting thing about what it is [while] hoping that people want to see more…
“Since Awful Announcing is creating content for a specific audience who’s thirsty for more details it’s not as big of a problem. But it’s still kind of discouraging because we think more people want to [discover] our content, and when it’s being throttled down, just because of new initiatives algorithmically, I don’t think it’s serving the users of those social platforms who have opted in to see our content but are randomly seeing, like, the For You page for Twitter [full] of crypto bots and what have you and Facebook meme pages. I hope it’s a trend that reverses.”
Awful Announcing knows they produce unique content and there’s an audience out there that wants to consume it. It may be more difficult for that audience to discover them and their content, but AA knows if you reach them, they will come (a bastardization of the old Field of Dreams quote, eh?). Koo said their originality, cultivating relationships between the writers and readers, and dedication to expanding their platforms are all key to continued survival in this new era.
Here’s Koo: “I think original content and original voices and being accessible on more platforms, which is something that we’re slowly kind of prioritizing more and more, really good quality voices, and being on more platforms, whether that’s a TikTok, Instagram, we’ve been promoting our content a lot more on Reddit, because I think some people have kind of moved from Twitter to Reddit in terms of content discovery…
“We’re putting in a lot more energy into trying to be at the places where people are because the existing traffic mix has decided that it’s not good for them for other people to drift away from those social media platforms. So we need to be on more platforms. We need to have more original voices. We need to have direct relationships, not only from the site to people, but also writer to readers — so more people following their personal accounts. It’s a major effort and it’s going to affect everyone in media, so we’re trying to figure out the best we can.”
Social platforms and their prioritization of engagement to reach users have also profoundly affected media across all mediums. Content that elicits a reaction tends to get amplified, and we’ve seen that theme translate to countless debate shows and the rise of hot take artists, with some viewers/readers questioning the authenticity of such dedicated devil’s advocates. It would be easy for Awful Announcing to lean into it, but taking polarizing stances just for the sake of ‘engagement’ is not something Koo and his team want to be about.
“I think it would probably be long-term negative if we were just trying to be dishonest with our opinions for the sake of chasing it…,” he said. “People like to kind of chirp a little bit that we have favorites or this and that, but I just don’t see that. I think our reputation is generally neutral to positive with some nitpicks here and there.
“But we write so much content it’s impossible [to avoid]. I mean, we pissed off Stephen A Smith at South by Southwest. He said last night we should kiss his ass. And then he says Awful Announcing, first off they do good work most of the time, and then he went into [it]. But it’s the first time I’ve ever heard him complain, and it just comes with the territory. I think we do a pretty good job having opinions, covering the space, but not succumbing to the temptation of just hot takes for clicks.”
Awful Announcing still does lots of work related to its eponymous theme — identifying the bad and good (and otherwise notable) in announcing and sports broadcasting. But talk to any social/digital media professional and they’ll remind you that the vocal minority on Twitter and other social platforms and forums are just that — a loud minority. So while we may get seduced to think a couple dozen comments, let alone a single anonymous commenter, represent the opinion of the masses, the vast majority of the public is not expressing their opinion on these platforms. And even those who do speak up are predisposed to a polarizing take (you generally don’t go on Yelp to give a slightly above-average review, it’s either because you loved it or hated it). Awful Announcing can uncover some of the truth by watching trends and having diverse individuals and perspectives within their ranks.
“[Thinking about] where does the real sentiment lie — one thing is it’s good to have a good group and a diverse group in your own newsroom and on Slack. Kind of like, ‘Do we all hate this person? Oh, there are 3 or 4 people who don’t, and seven people who do, that’s interesting.’ So that is always helpful. I think if we were to put a Twitter thread or a Facebook poll or whatever on just about anyone — Tony Romo, Gus Johnson, Joe Buck, you’re going to get a big cluster of people who are fans, a big cluster of people who are some type of neutral and a big group of haters.
“Announcing is super subjective…Having a good newsroom with diverse opinions, being fair when we do write an opinion piece or critical piece, or putting other people’s comments — like people hated how this person called the end of the game. Another thing is just trends. So sometimes we do polls and we get 4000, 5000 replies and we’ll say ‘Rank the four NFL A booths that are not Amazon.’ So ESPN, ABC, CBS, FOX — which one’s your favorite? And if you saw Romo and Nantz a few years ago when that thing was at 40%, where there are four options, and then a few years later they’re in second or third and they’re at like 20% there’s a trend that we can kind of talk about that more people are getting annoyed with Tony Romo.
Everything gets more data-driven with each passing year. Writers once were (and at some publications still are) beholden to page views and subscriptions from their individual stories. That’s what pays the bills, and paying the bills, at the end of the day, is pretty much all that matters. There is some nuance for Koo and Awful Announcing, and metrics have evolved a bit for them to define successful content. As someone who loves a good long-form Wright Thompson article (and who lives with data in my day job), it’s good to see the value and insights in different types of metrics for Awful Announcing where, yes, page views matter, but it’s not always that simple in the chase for continued success and revenue.
“We are making investments in video and hiring and whatever, but we are probably more locked in to page views because that’s just what keeps us paid,” said Koo. “We do like front page home page traffic as a big indicator where someone either typed into their [browser] AwfulAnnouncing.com, or they read a story and then clicked on the logo or the home to see what else they could find. Pages per visit is always encouraging to see if we’re doing better there. Time on site helps us with advertiser retention and higher programmatic ad bidding. When people see that people are on here, they’re seeing your ad units for 45 seconds or 2 minutes or three minutes as opposed to 17 seconds.
“[On social media], retweets, impressions on Twitter — how much did this tweet about an article or a piece of video get seen? Generally, as long as we’re profitable and growing, we’re happy. And I try to not have our team too focused on a million different statistics, but I think for us, we’re a little bit different because we’re not part of a larger entity.”
We’re in the age of aggregation. There are lucrative newsletters based on aggregating headlines and summarizing articles. There are countless social media accounts making hay from lifting a notable quote or anecdote from a robust story by a publication (not to mention the Dov Kleimans of the world, mostly just reposting others’ content). News breakers like Adrian Wojnarowski and Adam Schefter are as well-known as ever, but their ‘bombs’ are merely the first spark for a conflagration of derivative articles, columns, podcasts, and posts. Some question the ethics of professional aggregation, but the bigger issue may be how it affects the ROI of putting resources into original reporting. This excerpt represents a small portion of the discussion with Koo about the themes within aggregation (including a great story involving the Bishop Sycamore story and subsequent documentary), as he touched on how the existing paradigm affects his business decisions around original reporting.
From Koo: “I think as long as you’re referencing where the quotes are from, that’s kind of fair. You’d like to see some links if they use it in an article…
“[Original reporting] doesn’t monetize that well. Every once in a while — we did this story about Kevin Brown, the announcer, getting suspended by the Baltimore Orioles. That story was great. We got a lot of traffic, [and] we do have 2 to 5 original reporting stories, where we’re trying to scoop something, per month, I’d say. Some of them get not that much traffic at all…Whenever we think we have something, we go for it, and as long as someone’s interested and wants to do the work, we go for it. But is there a monetary return on that work? You know, that’s where it’s good to have institutional backing, subscriptions, stuff like that. Because from an advertising standpoint, it’s hard to justify. But we do it because it’s important.”
Awful Announcing is nearly 20 years old. In this media environment, that might as well make them a gray-haired lady. So Koo and his team have surely been doing something right over the years. Sitting at the helm of the business for most of the site’s lifetime, Koo has seen much of the media crumbling around him while Awful Announcing keeps going. So it was interesting to get his take on where the greater media and publication industry is headed and what will separate the survivors from the rest in the years to come.
“Niche things that have subscriptions and events seem to be doing well. I think what hasn’t done well is scale for the sake of scale, and that’s like BuzzFeed merging with a bunch of things. I think Vox Media got really big. Complex just sold to a new place…you have basically seen all of these jobs that have been taken away and infrastructure at companies chasing scale for people who were not creating content. I look at us and every dollar that comes in, almost every dollar, a huge percentage goes to people creating content.
“I’m not seeing media as a great investment…even the successes in our space, which are few and far between, if you look at the price tag and what they thought they were going to be, they don’t really [turn] out as big successes, to a certain degree. So yeah, content’s going to be in an interesting place because it definitely helps to have money given to you to become something big and notable and influential, but do the economics work for investors to get their money back? A lot of places have come and gone…”
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Thanks to Ben for his thoughtful and articulate conversation on several compelling topics! The media paradigms may be evolving, but there will always be stories to tell, conversations to start, and content to consume, no matter your interest.
On episode 267 of the Digital and Social Media Sports Podcast, Neil chatted with Neil chatted with Ben Koo, CEO and Editor-in-Chief of Awful Announcing and The Comeback..
What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube.
Listen to episode 267 of the Digital and Social Media Sports podcast, in which Neil chatted with Ben Koo, Editor-in-Chief and CEO of Awful Announcing and The Comeback.
81 minute duration. Listen on Apple, Spotify and YouTube
Posted by Neil Horowitz Follow me on Twitter @njh287 Check out my LinkedIn articles
Athletes working with brands is nothing new. There are tons of big-name brands that conjure everlasting associations with athletes in the minds of consumers. (which athlete[s] comes to mind when you think of McDonald’s, Nike, State Farm, or Gatorade?) These lucrative partnerships have been lining pockets and moving markets for over a century.
But until recently the athlete sponsorship avenue was relatively limited. Sure, some smaller brands could activate locally, using players on the home team in radio or TV commercial spots between segments on the local news or morning drive show. Now, with social media leveling the playing field, empowering any athlete to reach a national audience with a single post, the supply has grown such that global athlete sponsorships are a feasible and viable tactic for a heck of a lot more brands compared to, say, the 1990s.
There are a lot more individuals worthy of partnership deals now, too — joined by athletes are a huge supply of digital publications and, of course, the ever-growing hordes of influencers and creators reaching enormous audiences. So why do sports and athletes still command a premium? Why, with all else being equal with any marketing-driven variable or metric one can name, do sports and athletes still stand a cut above? As we dove into a deep discussion of athlete sponsorship, that intangible but real incremental value of an athlete partnership amidst the growing influencer economy was the first topic I covered with Ishveen Jolly, Co-Founder and CEO of sports sponsorship platform OpenSponsorship.
“If you’re a product today, whether you’re Walmart or a super small company, having an athlete wear your product, eat your product, use your product, and being able to talk about that is legitimacy, being the official partner of your favorite team,” said Jolly, who has unique insight overseeing a platform that plays matchmaker for a plethora of brands deals with sports organizations and athletes.
There may be thousands of viable influencers with which brands of any size can partner, but having that official sign of endorsement and association with someone famous for what they do outside of online platforms offers a stamp of legitimacy that others cannot. A key difference in the execution is that influencers do this for a living. Creating and distributing quality content to an audience they know intimately is their livelihood. So as these deals come together and matches get made, it’s important to recognize that key distinction and realize all that brands are putting stock into.
“Their everyday job is not to make money through social media,” said Jolly about athletes, many of whom consummate mutually beneficial deals on the OpenSponsorship platform. “A brand doesn’t want to work with someone and then they’re like, ‘Oh shit their last post was six months ago.’ Because at the end of the day, the algorithms are all always changing…
“It’s quite hard because as a brand I’m paying you for content and I’m paying you to be a distribution channel. So it’s a bit annoying if everything changes and, suddenly, I thought I was going to get tens of thousands of views and now I got like 50. So there’s a lot to think about, and some of it is to do with the athlete and some of it’s to do with just the strategy of the platform as well.”
The platform that athletes have transcends social media channels. So while the fickle feeds can dictate the reach of even the best content, the most effective partnerships take advantage of the elevated platform of athletes. Revisiting the math equation and the sizable supply of ‘professional’ influencers, it’s that athlete premium that can take a reach of 200,000 followers across five micro-influencers next to an athlete or two with the same following and tip the scales to the sportsman. IF the brand activates in such a way that puts that premium into practice, that is. Jolly elucidated further, discussing some of the recommendations her company’s services team brings to brand clients.
“As a brand, you’re like, ‘Well, if I spent $20k on this one post, is it going to do anything?'” she said. “But then that goes back to the point which is, well, don’t treat them as an influencer, treat them as an athlete — get PR, get amplification, turn that one piece of content into 50 pieces of content, right? Put that on your website.
“But, again, it’s all strategy. It’s definitely a difficult one and that’s probably the hardest thing for marketplaces like ours is you turn around and you think it’s enough to be a matchmaker and it’s not. We definitely need to make sure that you’re thinking about amplification strategy, and repurposing content in the best way.”
Everyone’s out to maximize the value of these partnerships — but what does that mean? There’s no shortage of metrics (though perhaps not the single ‘perfect’ metric) to determine success, but the correct way to measure results is: it depends (isn’t it always ‘it depends’?). That’s why it’s so essential to know what the objectives are and to know the right metrics that align with a given brand goal. That affects everything down the line — the type of content to produce, the channels to activate, the form of content, and, yes, the metrics. Jolly gets to see all of these deals play out and has instructive insight into what matters.
“Recently we’ve heard a lot more people talking about cost per view, but that’s if you want brand awareness…,” she said, before describing the different nature of reach in this new age of For You feeds. “Your engagement [can be] a percentage of your following. [But] do you care about the virality or do you care about them following [the athlete]? So there’s a lot to think about depending on your strategy.”
Jolly continued, offering a sharp perspective on how brand deals can evolve over the lifespan of a relationship. There can be a funnel framework with partnerships just like the top-down funnels with which internal marketing teams of an organization operate. One phase may be awareness, where views are the KPI, but that may mature to some sort of conversion, the form of which would depend on the nature of the business. Jolly explained the different ways brand deals can be activated to serve the right part of the funnel.
“I do think for a lot of brands it kind of changes; like they might care about this, they tick that one off, then they care about this, tick that one off and then they probably go more lower funnel. So their top-of-funnel awareness then they’re like, alright, convert, then they’re like okay we need sales. So it’s a bit of a journey funnel.”
She described the funnel further, offering examples and insights that guide how brands and sports organizations/athletes can think about strategic partner activations.
“Top of funnel still really matters because people like [to see] how many people viewed your brand? How many people interacted with your brand? That’s really important…That’s where it works best with influencers and athletes. As you go bottom funnel, you can do giveaways, right? Like, you could drive to a website landing page, sign up for this competition, put in your email and you might win something, tag some friends, etc.
“Then of course bottom of funnel is literally purchase this product. Put my name in, this coupon code, my name Olympics whatever 2024 and get 20% off. So as I said like brands go up and down in different needs. Sometimes it might be more brand awareness and then sometimes they’re like, well, we’re really pushing sales.”
There is no single ‘best practice’ for a sponsorship activation, in sports or otherwise, because each set of circumstances dictates ‘best.’ From all angles — the audience being sought, the content the athlete (or property) is adept at producing or sharing, the objectives and measures of success — so much more goes into it than followers (and dollars) and cents. But the valuable elements inherent to sports are always there: the air of credibility, the emotional connection, the platform and notoriety to build upon. Put it all together just so and you have a game plan built for victory.
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On episode 266 of the Digital and Social Media Sports Podcast, Neil chatted with Neil chatted with Ishveen Jolly, Co-Founder and CEO of OpenSponsorship.
What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube.
Listen to episode 266 of the Digital and Social Media Sports podcast, in which Neil chatted with Ishveen Jolly, Co-Founder and CEO of OpenSponsorship.
56 minute duration. Listen on Apple, Spotify and YouTube
Posted by Neil Horowitz Follow me on Twitter @njh287 Check out my LinkedIn articles
Consider how daunting the social media operation is for a college athletics program. A couple dozen sports or more, multiplied by however many platforms, all unified under a single brand and trying to reach and engage a diversity of demos and age ranges of fans, donors, and recruits while the roster of athletes turns over every few years.
I mean, where does one even begin?
There’s no template to follow and there are different structures across schools, each with its different resources and set of programs. But they’re all facing those challenges noted above, with the complexities of NIL and realignment only increasing in recent years with no signs of abatement.
Jordan Moore has been there for all of it. Moore, who leads social media for one of the country’s most storied institutions, the University of Southern California (USC), was there for the early days — before Instagram existed, let alone TikTok and Snapchat. Platforms, staff sizes, and needs grew, which necessitated a new way to organize content production for the Trojans. There was too much communication needed, and too many demands that a constant conveyor built couldn’t hope to sustain with high standards in the long term. So Moore and his team changed things up in recent years to maximize alignment and collaboration.
“What we’ve done here over the last couple years and how things have changed, we went from what I would call a production-based model to an individual sport model,” said Moore who has been with USC Athletics since 2010 and is also an undergrad alumnus of the school. “The way it used to be, we were like a production house, so you would say like, ‘Oh, hey, we need a lacrosse video’ and then it would just go in through the video team and somebody would do it, and spit it back out. And then the next time you need a lacrosse video, somebody else would do it.
“What we’ve changed now in the sort of individual sport model, teams, pods, whatever you want to call it — every single sport knows who their social media person is, who their SID is, who their graphic designer is, who their video person is, so you have that little mini team within your larger creative team. Those groups are meeting and they’re coming up with their content calendars and their ideas, and they’re working hand in hand with the coaching staffs and the players, and so what you create is not just having SIDs embedded in programs, but everybody is.”
A college athletics program is the sum of parts creating a powerful collective whole. Each team is comprised of countless stories, each student-athlete a source of inspiration for fans to glom on to. Breaking records and winning championships are always a welcomed avenue for engagement, but, just like in team sports, it’s the human stories that drive the strongest connections. So while the official, catch-all USC Athletics social accounts serve as a ‘central hub’ for all the happenings of USC sports, celebrating the big wins and conference titles, Moore and his team know the path to fans’ hearts comes from fostering connections with the humans at the heart of it all, the student-athletes wearing Trojans colors.
“On the individual sport accounts we’re really focused on telling the stories of our student-athletes in multiple ways,” said Moore, who is also a seasoned broadcaster calling the USC men’s basketball games, among other assignments. “We obviously want to celebrate excellence, we want to celebrate winning — those things are very important to USC. And honestly, those are the things that that perform the best.
“But we also have a belief that if you make someone passionate about an athlete, or interested in an athlete, that you’re more likely to participate in social media, coming to games, supporting that team. The student-athletes are always going to be what drives the machine around here.”
The student-athletes are the consistent factor that can appeal to all of USC Athletics’ target audiences. Even those who don’t (yet) bleed cardinal and gold connect with the kids, which is a big reason why the individual sport accounts are so important even if the ‘main’ athletics accounts trump the majority when it comes to followers and reach. With lower scale comes more targeted, higher engagement, too, which Moore and his colleagues take into account for content production and strategic messaging. There’s no magic formula to accomplishing all those aforementioned diverse goals (let’s not even go into all the digital content and messaging the public does not see, often meant just for recruits via private channels), so USC has to prioritize and execute accordingly.
“Social media is a shotgun, it’s not a sniper rifle,” said Moore. “Sometimes I try to explain that to people [and] we’ll get somebody that says, ‘Oh, I want to get this message to students, let’s put it on the athletics account.’ And I’m like, ‘Well, that’s a really small percentage of the athletics account. How many students actually follow it? And then of that, what percentage is that of our total following?’ I don’t want to alienate 95% of our followers with any post. Obviously, when you run something like an athletics account, not everyone’s going to be interested in everything and that’s just the way it is. The sport accounts are going to have a little bit of a higher interaction rate.”
Those sport accounts, big and small, are really important. But the overall USC Athletics ‘brand’ is still the sun around which all others orbit. That dichotomy is inherent in college athletics and, without guidelines in place, there is risk of individual team accounts deviating from certain brand uniformity standards, rendering incoherence and confusion across accounts that nevertheless represent the same institution. There’s a careful balance — not being so strict as to denude every team of its distinct character, history, and culture while not losing that common throughline. Moore and USC take such a balanced approach, empowering individual sport accounts with the ability to riff while not losing what makes them USC Trojans.
“With that said, we also want the individual creativity of the designers and the creative teams around the individual teams, and then also the voice of the programs are just going to be different in so many ways,” Moore explained. “I mean, our football program, as an example, is such a legacy brand. [It’s] been around for 100 years and has national championships and Heisman Trophy winners, so there’s a certain voice that comes out of that account that is just different than our men’s basketball brand, which has kind of always been the second team in town to UCLA and never historically has won anything, so we take a little bit of a chippier, edgier tone to our content. You know, we are much more likely to poke at UCLA. On the football side, there would be no reason to sort of stoop down to it kind of thing. So those are the ways that you that you look at it.”
Each team stands on its own under the USC umbrella; each team with its coach setting the culture, a voice and point of view, and a unique set of student-athletes that come through every year. The dynamic nature of the roster is perhaps the most challenging aspect of all when it comes to college sports, and it’s only getting tougher in the age of NIL. Professional sports long ago made its marketing start-driven, it’s “[Superstar player] and the [team]” messaging, using the power of stardom and intimacy of human connections to bring fans into the fold for years. But in college, the best players on the team are on the marquee for maybe a year or two.
Many fans will gladly fall in love with a student-athlete, celebrate them, and then move on to the next batch. That equation doesn’t always work so smoothly, though, especially when a transcendent individual comes along. While a professional team will have several years to leverage a player’s star power to win over a fan, that timeline is significantly constricted in college. There are lessons to be learned from the pros, with their roster movement becoming more common, but the challenge remains greater for college. As NIL makes these stars shine even brighter, the risk and opportunity of fleeting phenoms donning the school colors is palpable. USC has enjoyed star players passing through Pasadena for generations. So while modern times may magnify it all, the circumstances are not new for Moore and his team.
“We’re still trying to stay tapped into that relationship and hopefully those fans too,” he said, reflecting on one of college sports’ biggest names playing for USC this year in Bronny James. “So we’ll create a lot of content around those kind of things to stay tapped into those people. But ultimately you are using their platform to sell your program. And we constantly have conversations about, ‘Hey, if you have an opportunity like a Bronny, you have to capitalize on it, because a year from now you might have 12 guys that no one’s ever really heard of and then are you back to square one or did you accomplish something?”
Moore also spoke about the Golden State Warriors as a real-life example, as they seek to maintain generations of fans beyond the day the Steph-Klay-Draymond dynasty ends. “That’s a good example of like, ‘Hey, we’ve got this moment right now with Steph and Draymond and Klay and we’re winning titles, okay, what are we going to do with it? You’re always going to be popular in San Francisco, but they found a way to extend their audience.”
There are so many avenues for fandom in college sports. Someone may come into the fold because they want to watch Bronny or heard about the exploits of women’s basketball phenom JuJu Watkins or women’s golf wunderkind Amari Avery, their parents or grandparents may be alums, perhaps they went to a sports camp at the school when they were kids, or they watched a Trojans team win a title. No matter the entry point it all ladders back to the brand, to the university. To manage all of the teams and content and social media is no small feat, but it’s both a challenge and an opportunity because having so much to wrangle means there are also so many chances to earn engagement and win over a fan for life.
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On episode 265 of the Digital and Social Media Sports Podcast, Neil chatted with Jordan Moore, Chief Creative Officer and Broadcaster for USC Athletics.
What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube.